Hello, I'm Erez

Most design problems are visual. The ones I like are structural. I'm a UX Lead with 15 years of experience making technically complex, data-heavy products feel intuitive — from autonomous vehicle simulation tools to data observability platforms to editors used by tens of millions. Currently leading design at Foretellix. Previously at Databand.ai (IBM) and 8 years at Wix.

View My Case Studies
NVIDIA AV Scenario Authoring

Autonomous Vehicles · Foretellix · NVIDIA

AV Scenario Authoring

Leading the UX evolution of Foretellix's Scenario Editor — transforming a code-only engineering workflow into a visual platform for AV safety testing. From defining the interaction model to shipping the full SDG pipeline across six stages and multiple releases.
Alert Rule Creation

Data Observability · Databand · IBM

Alert Rule Creation

Redesigning Databand's core alert creation flow from the ground up — across seven iterative releases. Turned one of the most painful experiences in the product into something data engineers could set up without calling customer support.
Wix Application Platform

Platform Design · Wix

Wix Application Platform

Designing a universal editing environment for Wix's application platform — balancing full customisation freedom for power users with a simple, guided experience for everyone else. Validated through two rounds of usability testing with real customers.
Wix Global Editor Search

Search & Navigation · Wix

Wix Global Editor Search

Designing global search into a complex, multi-surface editor — covering elements, actions, settings, apps, and help articles. Launched to 82% search success rate and 48% interaction with results from day one.